Website Development and Management
In the modern digital world, your website is a window into your business. It must be creative, functional, easy to use, and compatible with any device. Our websites hit all of these marks.
Search Engine Optimization (SEO)
Even the most awesome website has little value if it is not discovered by the leading search engines. SEO is a long term strategy to improve search results rankings of your website for the key phrases. By managing your website or building a new one, we can add SEO elements, improve content, build back links, and use other techniques to improve search engine visibility.
Local Search Optimization (Local SEO)
Put your business on the map! Consumers are getting more savvy when looking for a business online. Search engines have seen a significant increase in search terms that include "near me" or "in Boerne/(name of city)". The majority of searches now have local intent. We set up and optimize Google My Business, Google Maps, Apple Maps, Bing Places for Business, Yelp!, Facebook, and other search engines so that your business is found in these searches.
Google Business Knowledge Panel Creation
The Google Business Knowledge Panel is a free service that is becoming increasingly as important as your website. The panel can now display photos, menus, product listings, hours of operation, location, phone number, and much more information about your business. Many customers can get the information they need from the panel without even visiting your website.
Google Pay Per Click and Display Ad Campaigns
Google is the number 1 search engine with over 5 billion searches per day. Pay per click ads allow your ads to show up at the top of these search results when people are looking for your products or services. Display ads are ads that show up on thousands of websites and can target your chosen audience. We can design, execute, and measure the results of the right campaign for your business.
Google Analytics Tracking
Google Analytics is a powerful tool that tracks website visitors and their journey. It provides of all of the data analytics of the activity, but it also provides valuable insights into the geographic area where visitors come from, device used, repeat visitors, and much more. It allows the ability to target visitors and similar audiences with ad campaigns to drive more traffic and repeat traffic.
Print Ad Campaigns
In today's digital world, traditional print advertising has a hard time competing with online channels. In some circumstances, it is still very effective at targeting older customers or targeting a narrow audience in trade magazines. We can design content, create a strategy, and execute a print ad campaign where it makes sense.
Video is one of the most effective media to convey a message, educate, and engage people. Our in-house production staff can shoot, edit, and produce high quality videos for promotion, social media posts, ad campaigns, and Youtube channels.