Video content is the most effective and engaging media used for marketing. Video posts on social media get 59% more engagement (likes, shares, comments) over photos or text. More engagement means more people will see the post and that is goal of growing a social media following organically. Video content can be used to entertain, educate, and promote products to followers. So why aren’t more businesses creating video content?

Perception of High Cost

Traditionally, video production included a film crew with expensive cameras, lighting systems, storyboarding, script writing, and video editing. This Hollywood style video production is very expensive and time consuming. Technology has changed everything. Smartphones, Go Pro cameras, and inexpensive video cameras can produce high quality videos for a fraction of the cost. A huge market has emerged for video accessories and video editing software to complement these devices. For a few hundred dollars, anyone can get everything they need to produce high quality videos.

If you don’t think that it is possible, check out this Ford Bullitt Mustang promo video that was shot entirely on an Iphone 11!

One thing to keep in mind when creating video content is who is your audience and what viewing device will they be using? 66% of all video viewed on the internet is on a mobile device. With the small screens, subtleties of lighting or motion are not as noticeable as they would be on a large movie screen or large screen TV.

Suggested Video Accessories

When creating videos, having a stable platform to hold the smartphone, good lighting, and good sound will help to produce higher quality footage. Here are some of the same accessories that we use to shoot our videos:

With a little practice, it is not difficult to begin making awesome raw video footage. Next, is taking this raw footage and edit it down to an awesome video production.

Editing Software

According to PC Magazine, these are the best video editing software packages on the market. Personally, I prefer Cyberlink’s PowerDirector because it is inexpensive, easy to use, and has 1000s of stock video, soundtracks, and photos to use. Adobe Premier Pro is used by many Hollywood studios to edit movies. Even the low priced or free apps can do a good job of editing video. Shop around and find what best fit your needs and budgets.

Some of the features of these editing programs are filters that can enhance lighting, brightness, saturation, and contrast to get the right look. They also allow soundtracks, voice overs, special effects, graphics, and text to be added. After a few hours of using the software, anyone can produce high quality video content.

If you think that it is too much work or takes too much time to do it yourself, gives us a call. We can produce your video content at a reasonable price.

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