While the hotel business in the Texas Hill Country has seen a dip in occupancy during this pandemic, the recreational vehicle (RV) business has seen a boom. As families look to get away from being quarantined at home, many are looking at RV camping as an alternative to hotels.
I recently found this out when our family was planning our Labor Day getaway and we decided to rent an RV. We booked a RV 5 weeks in advance from American Dream Vacations in Boerne and were able to snag one of only a handful available. According to an article at CBS News, sales of new motor homes are up 90% from last year. With the fears of Coronavirus, families feel safer being able to eat, sleep, and relax at a campground in an RV.
Historically, Fall is a busy time in the Hill Country for tourism, so how do you capitalize on this trend?
For RV parks and campgrounds: Make sure people can easily book a reservation online. If your website is on WordPress, there plugins available to allow online booking. Make sure your campground is listed on major travel sites such as Tripadvisor and Expedia. You can put booking links on your Google My Business page, Tripadvisor page, Expedia page, and other travel sites pages to get bookings. Update your photos and videos on your website, social media, and Google My Business page. People want to do research before they make a buying decision.
For tourism related businesses: Build a relationship with RV park and campground owners/managers. Many times their customers will ask them about businesses in the area. Leave brochures at the front desk. Many times there are bulletin boards in the common areas. Ask if your can post a brochure or business card. Build your online presence on Google, social media, and travel sites. Once families arrive at the campground, they may be looking for things to do and places to eat. Make sure your website is mobile friendly, people are going to be searching on their phones, not their desktops. Make it easy for them to find you and do business with you online.
This pandemic has been unprecedented and customer behavior has dramatically changed. Businesses must adapt to this new normal. If you need help, let us know.