It’s September and hunting season is here. Dove hunting season starts September 1 with archery deer season beginning in a few weeks on October 3. For businesses in the Hill Country, hunting season is important event when hunters from all over Texas and the U.S. converge on our region. Those hunters need supplies, fuel, lodging, dining, entertainment, deer processing, taxidermy, and many other goods and services while they are here.
So how do you get your business known by these new potential customers? Signs and billboards are an effective but expensive marketing tool. There is a more cost effective marketing strategy. Each of these hunters will be armed with a cell phone and they are going to use it for more than making phone calls. When they need something, they are going to use Google, Google Maps, or Apple Maps to search for it. Over 90% of all internet searches on mobile devices are done on Google. Over 50% of all searches have local intent, meaning people will add a location identifier in the search phrase (i.e. “restaurant near me”, “restaurants in Kerrville”). Building a strong presence on these platforms will help your business to show up when these hunters are looking for your products and services. It is much more than just having a website.
No time like today to start preparing for hunting season. If you are not sure how to build a strong internet presence for your business, give us a call or send us a message.